Michael Humphrey

What I do:

I write, direct, and produce video, brand, and AI-assisted content for tech teams building things that are hard to explain.

Currently: Creative Producer, Sui Foundation

Capabilities

01. Creative Direction Concept, direction, and the creative call. From the idea to what ends up on screen.
02. Writing & Strategy Scripts, narrative, and the strategic docs that get everyone pointed the same way.
03. Production End to end. On time, on budget, at whatever scale the moment needs.
04. AI-Assisted Content Faster iteration, higher output, same creative bar. The tools serve the work.

Work

Explainer

AI Agents on Sui

Isometric motion graphics arguing that agents need a shared state layer.

Explainer

The Verifiable AI Stack

Four products, one argument: AI is only as trustworthy as the data under it.

Brand

The Sui Stack

Kinetic type over dark 3D builds, presenting six products as one stack.

Explainer

Keeping Your Keys Safe

Wallet security basics for newcomers, from phishing sites to key hygiene.

Brand

Remi Cross-Border Payments

Case study on a bank settlement network, told in data visualisation and maps.

Interviews

Sam Blackshear on Move

The creator of Move on why a new language was worth building at all.

Events

SuiFest Singapore

Ninety seconds of event capture from Marina Bay Sands, cut to music.

Events

Korea Blockchain Week

Sui's week in Seoul, condensed into stage soundbites and floor b-roll.

Events

Basecamp Dubai Recap

A minute of conference footage held together by founders talking to camera.

Interviews

Walrus Launch Film

Walrus co-creator explains decentralised storage, with hand-drawn title cards.

Interviews

Four Teams on Walrus

Three minutes of studio testimony on why builders left centralised storage.

Product

Slush Wallet Launch

Flat 2D animation and kinetic type, doing the whole pitch without words.

Product

SuiPlay0X1 Launch

Hardware launch spot: CG renders, game capture and specs, driving pre-orders.

About

I make complicated things watchable.

At Sui Foundation I lead creative for one of the more technically ambitious blockchains out there, turning ideas like blockchain wallet security into a four-part explainer series people actually finished, and brand films for products such as Slush Wallet and the SuiPlay0X1 handheld gaming device. Before crypto, a decade of studio work on campaigns for Adidas, Jaguar, Subaru, Burger King and Apple.

A blockchain, a bank, or a burger: the job doesn't change. Understand the complicated thing, then make something clear that moves people, on time and on budget.

If you've got something hard to explain, that's usually my favourite kind of brief.